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SEO And SEM


archit tiwari - 7th February 2018 - 27 comments

The Difference Between SEO And SEM

The Difference Between SEO And SEM is very simple to understand SEO is Organic And SEM is non organic.

SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM uses the search engines
to advertise your website or business to Internet customers and send a more targeted traffic to your Web site.

For example, when people use a search engine to query “fashion handbags,” the organic search engine results is
where SEO technologies can assist your website in being more visible. The paid advertising, or sponsored links
are the ones prominently displayed above or beside the organic search results is a product of SEM.

SEO and SEM are not competing services. SEO is considered a subset of SEM services. If you want to conduct business on
the Internet you need to be visible in both organic and advertised links, which means a small business needs both SEO
and SEM.

Lets understand the SEO And SEM one by one, i have tried to summarize all the things about the “SEO” and “SEM” below. Please read it and try to understand about it.

 

SEO And SEM

What Exactly is Search Engine Optimization (SEO)?

Search engine optimization (SEO) can be described as strategies and tactics used to ensure that a site is
accessible to a search engine and improves the chances that the site will be found by the search engine.

The goal of successful SEO is to obtain a high-ranking placement in the search results page of a search
engine (e.g. Google, Bing, Yahoo and other search engines). Internet users often do not click through pages
and pages of search results, so where a site ranks in a search results page is essential for directing more
traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the
chance that that site will be visited by a user.

SEO is typically a set of white hat best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results. Some of these best practices include:

  • Creating and publishing excellent content.
  • Using keywords and keyword analysis.
  • Link building to improve link popularity.
  • Using social media links on sites such as Facebook and Twitter.
  • Improving your site’s navigation to provide an excellent user experience.

SEO

SEO is a way to boost the visibility of a website or a webpage by structuring the page to
rank higher in search results for the words and phrases that most accurately describe the page.
It is an Internet marketing strategy that considers how search engines work and what people
search for, in order to identify how to position the website and webpages to rank in search
engines for the most valuable search terms. This marketing tool can be used in different ways:

Getting indexed

Leading search engines use crawlers to find pages for their algorithmic search results.
SEO is a fundamental tool in order to increase the number of backlinks or inbound links.
It is not an appropriate strategy for every website, there are also other factors that are
important to achieve success. Pages that are linked from other search engine indexed pages
do not need to be submitted because they are found automatically. It is important to know that
search engine crawlers may look at a huge number of factors when they are crawling a site.

Improving visibility

There are different ways to improve search engine visibility, but users can primarily improve
visibility in one of two ways: structuring the site to be more closely aligned with the terms
that their customers are searching for, and getting reputable websites to link back to their
site to rank higher for those valuable search terms.
SEO is not an appropriate strategy for every website, other marketing strategies can be more effective, but it is a factor to consider in order to boost visibility.

 

 

What Does Search Engine Marketing (SEM) Mean?SEO And SEM

Many people start with a good Web site and invest in SEO, but don’t necessarily follow through with
another very important component; and that is search engine marketing.

SEM is a broader term than SEO, and is used to encompass different options available to use a search engine’s technology,
including paid ads. SEM is often used to describe acts associated with researching, submitting and positioning
a website within search engines. It includes things such as search engine optimization, paid listings and other
search-engine related services and functions that will increase exposure and traffic to your Web site.

Some of the most common SEM best practices include:

  • Using keywords and keyword analysis.
  • Search engine optimization (SEO).
  • Building ads and content for local listings and geo-targeted ads.
  • Pay-per-click (PPC) advertising campaigns.

SEM offers you the opportunity to pay based on clicks (you pay only for each click through from the advertisement
to your website or landing page). Ads in a successful SEM campaign will be shown to those consumers specifically
looking for your products or services, resulting in a higher conversion rate.

source:   https://en.wikipedia.org/wiki/Search_engine_optimization

also visit Social Media Marketing

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27 comments

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