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Social Media Marketing


archit tiwari - 7th February 2018 - 23 comments

Social Media Marketing Social media Marketing is the term commonly given to Internet and mobile-based channels and tools that allow users to
interact with each other and share opinions and content. As the name implies, social media involves the building of
communities or networks and encouraging participation and engagement.
Their definition emphasises that we need to use different digital media channels to encourage our prospects and
customers to interact to form communities. It also hints at the challenges of encouraging engagement.

Social media marketing is the use of social media platforms and websites to promote a product or
service.Although the terms e-marketing and digital marketing are still dominant in academia,
social media is becoming more popular for both practitioners and researchers.
Most social media platforms have built-in data analytics tools, which enable companies to track
the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders
through social media marketing, including current and potential customers, current and potential
employees, journalists, bloggers, and the general public. On a strategic level, social media
marketing includes the management of a marketing campaign, governance, setting the scope
(e.g. more active or passive use) and the establishment of a firm’s desired social media
“culture” and “tone.”

Key techniques for Social media marketing

These are the related techniques which we recommend as important for managing Social media marketing effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:

  • Facebook Marketing
  • Google Plus marketing
  • Instagram marketing
  • LinkedIn Marketing
  • Social media analytics
  • Social media governance
  • Social media listening
  • Social media optimisation
  • Social media platforms
  • Social media strategy
  • Twitter Marketing
  • Youtube marketing

 

Social Media Marketing EngagementIn the context of the social web, engagement means that customers and stakeholders, such as
consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy
organizations) are active participants rather than passive viewers. Social media use in a
business or political context allows all consumers/citizens to express and share an opinion
about a company’s products, services or business practices, or a government’s actioins.Each participating customer or non-customer (or citizen) who is participating online via social media
becomes part of the marketing department (or a challenge to the marketing effort), as other
customers read their positive or negative comments or reviews. Getting consumers and potential
consumers (or citizens) to be engaged online is fundamental to successful social media marketing.
With the advent of social media marketing, it has become increasingly important to gain customer
interest in products and services, which can eventually be translated into buying behavior
(or voting or donating behavior in a political context). New online marketing concepts of
engagement and loyalty have emerged which aim to build customer participation and brand reputation.Engagement in social media for the purpose of a social media strategy is divided into two parts.
The first is proactive, regular posting of new online content (digital photos, digital videos,
text) and conversations, as well as the sharing of content and information from others via
weblinks. The second part is reactive conversations with social media users responding to those
who reach out to your social media profiles through commenting or messaging Traditional
media such as TV news shows are limited to one-way interaction with customers or ‘push and tell’
where only specific information is given to the customer with few or limited mechanisms to obtain
customer feedback. Traditional media such as paper newspapers, of course, do give readers the
option of sending a letter to the editor, but this is a relatively slow process, as the editorial
board has to review the letter and decide if it is appropriate for publication. On the other hand,
social media is participative and open, as participants are able to instantly share their views
on brands, products, and services. Traditional media gave control of message to the marketer,
whereas social media shifts the balance to the consumer (or citizen).

For More Informations Visit –   https://en.wikipedia.org/wiki/Social_media_marketing

Also,If you want to know more about website promotion you can go to –  http://www.archittiwari.com/seo-and-sem/

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23 comments

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