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SEO Proposal Template to that can convert 80% of the customers.

archit tiwari - 10th April 2018 - 47 comments


SEO Proposal Template to that can convert 80% of the customers.

seo proposal template

Download your SEO proposal template from here. This is specially designed for the peoples who find difficulty in handling clients in terms of SEO. I am sure This SEO proposal template will surely help.


How to Create an SEO Proposal Template for New Clients

This SEO proposal template will help you getting more and more customers.You can spend less time securing clients when you have an SEO Proposal Template that allows you to create a new project outline in a matter of minutes.

With the following information and downloadable template, you don’t have to start from scratch each time a client comes knocking on your door. You can simply use this SEO proposal format and fill in the blanks to quickly create a personalized proposal that outlines the steps of your new client’s SEO plan.

seo proposal template



·         Competition is high in the SEO industry.   There are many companies offering similar services, so you should use the intro of your proposal to stand out from competitors by outlining the following:

·         Who You Are: Provide a brief introduction about you and your company. Explain how you got started, who is on your team, and why you love to do this work.

·         Differentiators: Explain what makes you different from your competitors. Give insight into the unique selling propositions that separate you from others in your industry.

·         Your Tools: Offer a look at the SEO tools that help you run your organization better than competitors. If you offer your own proprietary software, processes, or algorithms, highlight this.

·         Social Proof: List the reasons why a client should trust and choose you. This could include snippets from case studies, client testimonials, or other metrics that show your ability to do an excellent job and produce powerful results.


The Essential Elements of an SEO Proposal

Your proposal should center around four main questions. These questions dig deep into the client’s issue’s and illustrate why you are the person to fix it.

The questions are:

What specific issue is the client dealing with?

What specifically am I offering to fix the issue?

How will the client benefit from these fixes?

What else can I do to improve the client’s situation?


**you can take help from my post about what an SEO is and what are the essential parts of an SEO.



Executive summary – Reason for the pitch. Show you understand the problem.

Business challenges

SEO challenges

Baseline metrics


Why choose my company? – Introduce yourself. Establish credentials and client benefit.

What’s at stake? – Potential revenue being lost without your services.


Identify Problems

After you explain how white hat SEO works, include a section in your proposal on how this relates to the client’s site. You can do this by performing a full website SEO test of the client’s site (if this is part of your proposal process) or by using a more generic list of SEO problems. Either way, identify how the following elements improve a site’s SEO.

Onsite SEO

Offsite SEO



Keyword Research: Your process for keyword discovery, which finds the best opportunities for the client to connect with their target audience and appear in search. Click here

Competitor Research: Your process for competitive analysis to see how the client’s competitors are performing and what you need to do to stop them. Click here

Content Strategy: A plan for expanding site depth and creating additional on-site content through a blog and targeted landing pages

Link Building Campaign: Strategy for gaining links back to the client website

Technical Optimization: A list of technical changes and upgrades that help a site meet the requirements and best practices set by Google


you can let me know if you face any issue. Speak to me

Project timeline

In most of the proposal, you want to stay simple. Accessible.

For the timeline, you can break that mold a bit.

Chart out exactly when everything you’re proposing would take place. Unpack broad tasks into discrete elements, and designate who would be responsible for each, and when.

This timeline is the maturation of your recommended solutions into an actionable plan.

Including a deep timeline of your contract’s entire duration accomplishes two things. First of all, it makes it very easy for the client to say ‘Yes’.  It gives them an almost plug-and-play solution, without having to do a lot of tinkering on their end.


At the end of your SEO proposal template, include a terms and conditions section that can be easily revised for each new client. This area should include the fine-print details as they relate to the following.

Fees: Clearly outline the cost of each package offering and ongoing maintenance fees

Payment Structure: List the schedule and options for payment

Terms: Address any conditions for the scope of the work, ownership of the properties, and responsibilities of each party

Timeline: Offer a timeline for when tasks (both one-time tasks and ongoing reporting) will be provided to the client

Signature: Seal the deal with signature lines that allow the client to sign off on the proposal.


When you provide SEO services, you should spend your time working on SEO – not preparing proposals and creating project plans. By using this outline, you can do just that.


*NOTE- Don’t rush take your time. Do good research on the client’s website and then give him the proposal.  please feel free to leave the comments, and contact me for any SEO services.


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